Fanatics Partners with OBB Media to Launch its First Sports Studio
On January 13, 2026, Fanatics Studios was officially rolled out following the partnership between Fanatics—a leading sportsbook—and OBB Media—an Emmy-winning multimedia production studio.
The studio is a joint venture of the two companies, specializing in producing sports entertainment content. This collaboration highlights the connection between sports and pop culture while reinforcing Fanatics’ footprint in the sports betting segment.
A Strategic Partnership between Fanatics and OBB Media
The newly formed Fanatics Studios will focus on producing films, series, documentaries, and live events that fuse sports and culture, reflecting the growing convergence between the two industries.
The announcement was made during a launch event at Intuit Dome in Los Angeles, gathering A-list sports stars including Aaron Donald and Tom Brady. This move is a step up from the debut of Fanatics Markets, underscoring its rapid diversification across multiple verticals.
Under the partnership, Michael D. Ratner, founder and CEO of OBB Media, will serve as chief executive officer of Fanatics Studios, while continuing to lead OBB’s other divisions. OBB Pictures, the production arm of OBB Media, will manage all physical production of upcoming Fanatics Studios projects.
Fanatics CEO Michael Rubin described the launch as an “important new media player” for the company, highlighting how Fanatics’ existing relationships with athletes, leagues, and teams will deliver stories that feel personal and authentic. The venture allows Fanatics to draw from its deep athlete network to create content that brings fans closer to the personalities and moments that define sports culture.
Michael Ratner echoed Rubin’s enthusiasm, emphasizing how sports and pop culture are merging at the heart of global entertainment. He called Fanatics a “powerhouse respected across the sports universe,” adding that this partnership would redefine what’s possible at the intersection of sports and entertainment.
The partnership also extends the companies’ collaboration on Fanatics Fest, the world’s leading fan convention. With a 10-year co-production agreement, Fanatics and OBB will continue to develop the event, which returns to the Javits Center in New York City on July 16-19, 2026.
Fanatics Studios focuses on producing sports content related to NFL, Olympic Games, and more.
Fanatics Studios’ Upcoming Projects for Sports Fans
Following its high-profile launch, Fanatics Studios is already developing a lineup of major projects tied to the NFL, Olympic Games, MLB, WWE, and ESPN collaborations. This signals its ambition to become a leading force in global sports entertainment.
Producing the Official Film of the LA28 Olympics
Fanatics Studios will lead production on the official film of the 2028 Los Angeles Olympic and Paralympic Games, marking one of its most prestigious projects to date. The film, set for a theatrical release, will be accompanied by television and digital content highlighting the athletes’ journey leading up to the Games.
Tom Brady Headlines the Flag Football and Docuseries Projects
Fanatics Studios has partnered with NFL legend Tom Brady for two major productions. The first—The Fanatics Flag Football Classic—will debut in March 2026 as a round-robin tournament in Riyadh, Saudi Arabia, featuring legendary and current football stars as well as world-class athletes.
The second project, a multi-part documentary titled “One More Drive,” is being produced with Shadow Lion, the creative studio co-founded by Brady. The series will follow Brady’s training and preparation for the 2026 and 2027 Flag Football Classics while exploring his potential Olympic debut at LA28.
Expanding Sports Content with ESPN and the ESPY Awards
Fanatics Studios will also co-produce the 2026 ESPY Awards alongside ESPN and Full Day Productions. Presented by Capital One, the event celebrates excellence in athletic achievement and honors the most iconic moments of the year.
Creating New WWE Digital and Unscripted Shows
Fanatics Studios has also become the official content partner for WWE’s digital programming, entering a multi-project commitment to produce unscripted and digital shows for WWE’s YouTube channel.
Some notable series include “YEE(A)T With The Usos” with Jey Uso and Jimmy, “Six Feet Under” with The Undertaker, “What Do You Wanna Talk About” with Cody Rhodes, and “What’s Your Story?” with Stephanie McMahon.
MLB Partnership
Rounding out its first slate, Fanatics Studios has signed a global content partnership with Major League Baseball (MLB). The collaboration begins with a docuseries on the 2026 World Baseball Classic, co-produced with Box To Box Films. The series will chronicle the world’s top baseball nations as they compete for the WBC championship.
