BetMakers Collabs with Kiron Interactive to Expand Virtual Sports Content

BetMakers Technology Group has joined hands with Kiron Interactive, a leading virtual sports and number game provider, treating its sports fans to more diverse and engaging virtual racing content. Following this partnership, BetMakers now features Kiron’s virtual greyhound racing, horse racing, and harness racing offerings through its CoreAPI platform.

This integration fills the gaps in the existing live racing schedules, allowing operators and players to access virtual racing content directly while live content is not available. BetMakers not only treats sports fans to high-frequency, ongoing racing offerings but also provides operators with tote solutions and fixed-odds pricing.

Joey Carroll, Director of Business Development and Partnerships at BetMakers, stated:

With the integration now live, our partners can switch on virtual racing immediately and expand its racing offering across all three codes.

Kiron Interactive Co CEO Steven Spartinos also added:

Kiron’s focus has always been to give operators content that fits the way people play today. Virtual racing delivers fast, session-based entertainment that complements the live schedule and keeps audiences connected on their own terms. Integrating with BetMakers opens that experience to a broader network through a single, streamlined API.

BetMakers expands its virtual sports racing portfolio through its partnership with Kiron

BetMakers is Focusing More on Racing Content

BetMakers is embracing the global trend toward racing content by eliminating the need for a third-party platform. All virtual sports offerings are now accessible via a single API platform, delivering a seamless and comprehensive betting experience for players. Operators can now expand their offerings without additional technical complexity.

The quick access, as a result, boosts player engagement rate and increases turnover. This move also reflects the company’s ongoing effort to grow its virtual racing portfolio and its focus on technology.

In October, BetMakers partnered with Betsy, a renowned Australian racing outlet, to diversify its content. The company is also signing a three-year contract with Penn Entertainment, starting from 2026, to exclusively distribute Penn’s racing content, especially derivative wagers, fixed-odds betting, and exchange wagering.