DraftKings Includes Mindway AI’s Gamalyze to its Responsible Gambling Tools
DraftKings has announced a significant expansion of its responsible gaming capabilities through a partnership with Mindway AI, the Denmark-based company known for applying neuroscience and artificial intelligence to player behavior analysis.
A Science-Based Partnership to Advance Player Protection
The collaboration introduces Gamalyze, a cognitive evaluation tool that helps players assess their decision-making habits in an engaging and data-driven way. This marks one of DraftKings’ most proactive steps toward embedding behavioral science into its player protection framework.
The integration reinforces the company’s long-standing commitment to safer gambling practices while aligning with a broader industry trend that emphasizes evidence-based prevention over reactive measures.
Mindway AI’s technology has been widely adopted in several European markets, and its debut in the US through DraftKings highlights growing momentum for international best practices in responsible gaming. CEO of Mindway AI, Rasmus Kjaergaard, shared:
Integrating Gamalyze with DraftKings’ Responsible Gaming Center reflects our mutual commitment to providing customers with access to educational and personalized insights based on their own real-world engagement. Working with DraftKings signifies a proactive approach when it comes to responsible gaming and allows us to expand the reach and impact of these innovations across a broad and active customer base.
Gamalyze Turns Player Insights into Actionable Feedback
Unlike traditional responsible gaming tools that rely on self-reported questionnaires, Gamalyze engages users through a simulated card game that measures risk-taking tendencies in real time. Players draw cards that result in wins or losses, while the software monitors their choices, emotional responses, and decision consistency.
At the end of the simulation, Gamalyze provides personalized feedback, highlighting whether a player tends to chase losses, take unnecessary risks, or display patterns that could signal risky behavior. These results are presented in actionable insights, encouraging self-reflection rather than imposing restrictions.
This integration reflects DraftKings’ culture of responsible gaming, as Lori Kalani, Chief Responsible Gaming Officer, stated:
At DraftKings, promoting informed decision-making to our customers is central to how we engage with them, and we’re pleased to work with Mindway AI to continue such promotion. As more customers engage with tools like Gamalyze to better understand their personal play, we are continuing to enhance our culture of responsibility and innovation at DraftKings.
Gamalyze uses neuroscience and behavioral data to help DraftKings users reflect on their gaming patterns.
Building a Comprehensive Responsible Gaming Ecosystem
DraftKings’ Responsible Gaming Center already features a robust set of controls, including deposit and spending limits, cooling-off periods, and self-exclusion options. It also offers a library of educational materials, covering bankroll management, betting guidelines, and risk awareness, to help users make informed choices before and during play.
By integrating Gamalyze, the company is enhancing this ecosystem with a behaviorally adaptive tool that allows users to understand their gaming psychology in a safe, game-like environment.
This move also comes as regulators and operators across North America push for more robust, transparent, and data-informed responsible gaming strategies. DraftKings not only meets these evolving expectations but sét a higher standard for integrating science-based interventions into consumer-facing platforms.
