Pragmatic Play Seals Loterías Torito Deal In Peru
Pragmatic Play has continued to target the increasingly lucrative South American market with a new deal in Peru.
The iGaming content provider has announced it has secured a partnership with Loterías Torito, enabling the site to gain access to Pragmatic Play’s impressive suite of games.
Slots are among the Pragmatic Play games to be covered by the deal with Loterías Torito, which will also get virtual sports and live casino content through the partnership.
Some of the best known Pragmatic Play casino games, such as Gates of Olympus, Auto Mega Roulette and Blackjack X, are among those that will be coming to Loterías Torito.
Pragmatic Play has been rolling out a series of licensing deals across South America in recent months, aiming to capitalise on one of the key growth markets in the world of iGaming.
Localised, High-Performing Content
Mark Maislish, Pragmatic Play’s chief revenue officer, described Loterías Torito as a “key player in the Peruvian market”.
He said:
We’re pleased to bring Pragmatic Play’s multi-product offering to its players.
As regulation continues to take shape in the country, partnerships like this allows Pragmatic Play to keep delivering localised, high-performing content to new audiences.
The deal between Pragmatic Play and Loterías Torito has also been welcomed by the latter’s operations manager, José Ludeña.
In a statement released on December 2, he said:
Partnering with Pragmatic Play marks a significant step in our growth strategy, and we’re eager to add its verticals to our platform.
The variety and quality of the content is exactly what we need to enhance our offering and deliver exceptional experiences to our players.
Pragmatic Play rolls out more than half a dozen new casino game titles on a monthly basis.
The Peruvian capital city of Lima, where Pragmatic Play is aiming for growth
Loterías Torito And DoradoBet Deals
Peru is becoming a crucial country for Pragmatic Play, which previously confirmed that it has expanded its existing partnership with DoradoBet.
As a result of the agreement, Pragmatic Play signed up to provide its Smart Studio content in the Peruvian market at DoradoBet.
Pragmatic Play’s branded live casino environments are being used on DoradoBet’s platform in Peru as a result of the move.
Augusto Pflucker, DoradoBet Peru’s chief executive, described the extension of the two companies’ terms as a “new chapter in our partnership with Pragmatic Play”.
He noted DoradoBet has a strategy “to build a standout live casino experience in Peru”.
Peru Move Follows Argentina Expansion
News of Pragmatic Play teaming up with Loterías Torito to bring its games to more Peruvian players comes shortly after the company announced an expansion into the Argentinian market.
Pragmatic Play recently confirmed that it has extended its deal with BPLAY, which means that it will be offering bespoke live casino tables in a series of key Argentinian provinces.
Santa Fe, Córdoba, Entre Ríos, Jujuy, Mendoza and Buenos Aires are covered by the deal.
Victor Arias, the vice-president of LATAM at ARRISE powering Pragmatic Play, described BPLAY as a valued partner of Pragmatic Play in Argentina.
He added:
The provider is proud to continue expanding together with the operator across several provinces in one of Latin America’s most dynamic regulated markets.
Pragmatic Play is likely to continue to focus on South America as a key growth market in the months and years to come as the region embraces regulation changes further.
