Pragmatic Play Expands Live Casino Presence In South America
Pragmatic Play has announced an extension to its live casino partnership with BPLAY.
The company’s Smart Studio solution will continue to be used on the BPLAY site in Argentina as a result of the fresh terms being agreed between the two businesses.
Pragmatic Play is one of the leading providers of live casino games in the world of iGaming, offering a wide range of tables for games such as roulette, blackjack, baccarat and more.
Auto Mega Roulette and Blackjack X tables are among those to be covered by the new deal.
BPLAY customers in the Argentina provinces of Santa Fe, Córdoba, Entre Ríos, Jujuy, Mendoza and Buenos Aires are among those who will be able to enjoy Pragmatic Play’s live games.
Valued Partner
Commenting on the deal being extended, Pragmatic Play issued a statement on November 11 hailing the partnership it has built over recent years with the BPLAY site.
Victor Arias, the vice-president of the LATAM at ARRISE powering Pragmatic Play, said: “BPLAY has been a valued partner of Pragmatic Play in Argentina, and extending the agreement to include additional Smart Studio tables demonstrates the mutual commitment to premium, localised Live Casino experiences.
The provider is proud to continue expanding together with the operator across several provinces in one of Latin America’s most dynamic regulated markets.
BPLAY is also proud to be extending an ongoing successful partnership with Pragmatic Play.
Leopoldo Saravi, the product and CRM manager, said: “Our partnership with Pragmatic Play continues to develop with the inclusion of Smart Studio content that enhances our Live Casino offering across Argentina.
These customised tables help us boost our brand awareness and improve our connection with our players by providing them with attractive and brand-consistent experiences in every province where we operate.
News of BPLAY and Pragmatic Play continuing to work together in Colombia comes shortly after the live casino provider announced that an existing partnership with DoradoBet is the subject of an extended agreement to provide Smart Studio content across the growing Peruvian market.
Pragmatic Play will continue to power the BPLAY live casino site in Argentina.
Expanded Focus On Latin America
News of Pragmatic Play’s extended deal with BPLAY in Argentina comes as part of an increased focus on the Latin America region at the iGaming company.
With this part of the world adding new regulated markets on a regular basis, Latin America is expected to be an important area of growth for firms such as Pragmatic Play in the future.
Pragmatic Play recently confirmed it will be creating around 1,500 jobs in the LatAm region as a result of opening a new major live casino studio space.
The Colombian city of Bogota has been chosen as the base for the new facility, with more than 100 live casino tables expected to feature. Native Spanish and Portuguese-speaking dealers will be hired for the new live casino studio, which will allow players in the region to enjoy a host of locally-hosted live casino games.
Along with casino classics such as blackjack and roulette, Pragmatic Play’s live casino options include the likes of recently launched Money Time, a new 54-segment spinning wheel game that boasts no fewer than four bonus rounds.
Money Time was given pride of place at Pragmatic Play’s stand at ICE Barcelona, which is one of the most important dates on the iGaming industry’s calendar.
